Users connect the most with the way they’re spoken to thus we believe in proving a thoughtful and seamless experience through our voice, tone and style. It further define how our brand sounds.
voice
It is what defines the personality of our product and brings it to life by adding a touch of emotion. Our brand also reflects the same beliefs thus when we write, we try to be:
tone
Sprinklr’s voice defines the brand’s personality, but how we speak in different situations is guided by our tone — keeping in mind the varying feelings and motivations of our users.
style
Once we’ve understood our product’s personality and how it speaks during different situations, it is very important to execute it all in a disciplined way of writing across the platform irrespective of context. Our style guide is a set of rules that compliment our voice and tone.