Group 33
Users

Desirability - Do users want or need the idea?

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Business

Viability - Does the business need the idea?

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Technology

Feasibility - Is the technology ready for the idea?

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Design Team

We understand what our platform, business and users need by aligning to our design process

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Design thinking

designing the world’s most loved enterprise platform

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understanding the need

We use many products but how many do we truly love? Those that make us happy every time we interact with them, that genuinely help us, and are so thoughtful that it results in pure delight! The design team at Sprinklr thrives to make Sprinklr the world’s most loved enterprise product. Here is what we believe in:

desirability

Like an artisan crafts his art with perfection, at every stage of design process we take pride in crafting things with utmost care, accuracy and thoughtfulness. We honour our skill with an uncompromising attention to detail.

viability

We empathise with our users across an organisation, every role, every department: to understand why they do what they do and how they are currently doing it keeping in mind the evolving social space around us — the industry and the market; their daily routine and environment.

feasibility

Like a friend consults with utmost thoughtfulness, we aid decision making and intelligently suggest the next steps. We do this by taking advantage of our expertise and technology across brand functions.

our process

empathise

project managers

users

product owners

research

customers

market place

define

scope

personas

brief

process

ideate

brainstorm

information architecture

wireframe

design

prototype

user flow

journey

storyboard

interactions

transitions

test

scope

personas

brief

process

User Sessions, research & workshops

Our goal is to discover what is important day to day for our users when using Sprinklr. Multi-day customer workshops allow designers to sit with users and solve design challenges in realtime.

design iterations

A quick iteration process allows us to update designs focusing on usability, userflows and overall user experience

Design Mock-Ups & animations

Hi fidelity representations of any design solution or user experience. Fully animated motion graphics are layered into the user experience and used for prototyping new experiences.

User Testing

Scenarios gathered from our user research team are tested through a sequence of task oriented exercises in a process called Paper Prototyping

People

Understand human needs and re-framing challenges in a human centric approach

Design

Design is creating ideas in brainstorming sessions, and by adopting a hands-on approach in prototyping and testing

Result

Designs are realized as working product and iterated with feedback from the products. A solution-based approach to solving problems

our toolbox

space ui kit

The Space Design Kit provides a single source of truth for ui pattern, allowing designers to focus on creativity and not managing a design system.

space ui kit

interactions library

Animatics and motion graphics provide hi-fidelity walkthroughs of complex workflows and illustrate the end-to-end user experience to developers and clients.

interactions library

centralized design version control

Our versioned and shareable design system provides a centralized location for designers, product and developers to come together and provide feedback or ask questions.

centralized design version control

paper prototypes

A variation of usability testing, paper prototyping provides designers the opportunity to observe and listen to a user as they perform realistic tasks using a paper interface.

paper prototypes

design docs

A robust library of documentation provides context into our product and technical requirements and details how our design solution meet these requirements.

design docs

“Our design mantra — Celebrate our users in everything we do.”

Ryan Parr, VP of Global Product Design

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