Group 33

Content Guidelines

System Principles
Visual Guidelines
Content Guidelines
Style
Tone
Voice

Users connect the most with the way they’re spoken to thus we believe in proving a thoughtful and seamless experience through our voice, tone and style. It further define how our brand sounds.

voice

It is what defines the personality of our product and brings it to life by adding a touch of emotion. Our brand also reflects the same beliefs thus when we write, we try to be:

read how we talk

tone

Sprinklr’s voice defines the brand’s personality, but how we speak in different situations is guided by our tone — keeping in mind the varying feelings and motivations of our users.

read how we behave

style

Once we’ve understood our product’s personality and how it speaks during different situations, it is very important to execute it all in a disciplined way of writing across the platform irrespective of context. Our style guide is a set of rules that compliment our voice and tone.

read how we write

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